1. Buttons are your friends.
There are a variety of Google+
badges that can connect your website and presence across Google to
everything you’re doing on Google+. Plus, you can tie activity across
search results, making your page more discoverable. Read more about the
options here: http://goo.gl/gP81F
2. Request verification.
You may have seen the little checkmark and wondered, “how can I get one
of those for myself?” Well, if you’re a business or brand and want to
make sure that your followers know it’s the real you talking, you can
contact us to get a verification checkmark. If you advertise with
Google, just talk to your Sales contact over here at the Googleplex.
Otherwise, reach out here: http://goo.gl/ps7F1
3. Post like Goldilocks; not too hot, not too cold, but just right.
who come to your stream want to see consistent, interesting, and
eye-catching posts. So, be sure that you’ve built up a bunch of good
content that will be visible on your page’s profile. But, keep in mind
that, if you post too much, you risk overwhelming your customers’
streams. Strike the right balance; we aim for 2-3 posts over the course
of a day. Play around and see what works for you!
4. Engage influencers.
Know the players in your industry. Know who’s been successful on
Google+. Observe them, reach out to them, partner with them, and be
inspired. If you’re a small business, look for others who might be doing
creative things on Google+. The formula for success is not universally
applicable But, there are certainly people who have cracked the code.
Let them be your guides.
5. Use ripples. Explore. Search.
You may be thinking, “How can I engage influencers if I have no idea
how to find them?” I’d like to introduce you to some new tools. Ripples
will allow you to see who’s sharing your content throughout Google+.
Check to see when posts go viral, find the source, and start there to
build relationships with your most loyal resharers. Use Explore
(righthand side) to see which topics and users are getting the most
traction in Google+. Or, if you’re looking for more specific examples of
Google+ activity, use Search built into Google+ to find posts, people,
pages, and more.
You already send
emails and newsletters, place ads, use other social media platforms, and
put signage up in your store. Encourage your followers across media to
check you out on Google+.
7. Make it worthwhile.
telling them to look you up on Google+ may not do the trick. Give your
customers a reason to check you out by offering them exclusive access to
you, your business, and your world. Read last week’s post about rich
media to see how you can do that with pictures and videos. Or, make an
exclusive announcement on Google+, like Cadbury did by launching a new
candy bar from their page, or give your customers an opportunity to win
something great. It’s all about differentiating your brand and its
engagement on Google+.
8. Be interactive.
will come to your page if they know it’s the best way to reach you
directly. Hold hangouts, written Q&As, or even broadcast an event.
Let them know that you’re watching, listening, learning, and responding.
Customers want to come face to face with you. Up til now, that’s been
tough, especially for businesses based online! Now, with Hangouts,
Google+ gives you the tools to make that happen.
9. Collaborate, cooperate, and create.
Hangouts allow you to bridge geographic divides like never before. If
you’re a bookstore, try hosting a reading group hangout with other
stores around the country. If you’re a restaurant, try swapping recipes
On Air with peer institutions hundreds of miles away. With your
expertise and the power of Hangouts on Air, you have the opportunity to
provide your customers with a new level of insight, intelligent
conversation, and enlightenment. Think big!
10. Know your purpose.
Maybe getting your business on Google+ isn’t about gaining followers at
all. Maybe it’s simply about learning about the conversations going on
across the web. Maybe it’s about connecting with your peers or a network
of professional contacts. It’s always important to identify your
purpose and set goals accordingly. Pursuing followers doesn’t need to be
a priority. But, if it is, this list was for you.